Baseball Is One Of America s Greatest Pastimes And The...

Baseball is one of America’s greatest pastimes and an iconic game that captures the imaginations of all age groups. Today, baseball is one of the most popular sports in the world and the aura of the game brings people together from many diverse backgrounds across the globe. There are many different elements that bring fans to the ballpark to watch their favorite teams and many of these elements are not directly correlated with the on-field action of the game. The atmosphere at a baseball game is fun, relaxing, and enjoyable because of the numerous attractions especially in the new modern ballparks across America. There is the food attraction which has become a staple across American dining cuisine simply know as ballpark food.†¦show more content†¦Major League Baseball continues to adapt to the ever changing technological landscape as the fan’s attention span gets shorter the more and more options teams have to present in terms of connect ability and entert ainment. â€Å"One common explanation is that in an age of ever increasing speed and shrinking attention spans, the pace of baseball games is just too slow† (Taylor). The attempt to link technology to a Major League fan to the live action is what top baseball executives are determined to achieve while gaining critical customer relationship management data. CRM generates an organization’s sales leads, marketing targets, and many other important tools utilized throughout the business processes. â€Å"Nowadays, fans can buy their tickets on an MLB team’s website, follow the tweets of players, â€Å"like† behind-the-scenes photos a team posts on Facebook, comment on a manager’s moves on team-supervised blogs and get updates on open seats, new merchandise and weather for the first pitch. In turn, teams hope that by communicating through social media outlets, they can better know their fans and build a loyal customer base, win or lose† (McKeon).